In the fast-paced world of social media, short-form video content is king. Instagram Reels and TikTok have emerged as powerful platforms for professionals to connect with audiences in creative and impactful ways. Join us for Episode 5 of our Marketing Working Group webinar series where we’ll explore how mortgage professionals can harness the power of Reels and TikTok to build their brand, educate clients, and drive business growth.
What You’ll Learn:
-
Understanding the Power of Short-Form Video: Discover why Reels and TikTok are essential tools for engaging with modern audiences and how they can elevate your brand in the mortgage industry.
-
Content Creation Strategies: Learn how to create compelling and informative Reels and TikToks that resonate with your target audience, from idea generation to final edit.
-
Leveraging Trends and Hashtags: Explore how to stay on top of trends, use popular hashtags, and align your content with what’s trending to maximize reach and engagement.
-
Measuring Success: Understand how to track the performance of your Reels and TikToks, analyze key metrics, and refine your strategy for ongoing success.
Ready to step up your social media game? Don’t miss out on this opportunity to learn how to create engaging Reels and TikToks that captivate your audience and grow your mortgage business.
Your Hosts
Meghan Hogan
Director of Digital Communications
Mortgage Women Leadership Council
Meghan has spent over a decade as a graphic designer. She started her career in design working in the realm of traveling exhibits where she helped develop new brands and all-encompassing marketing campaigns. She then transitioned to the analytical side where she helped clients analyze their online presence within the motor vehicle industry. Now in her role as Design Manager at American Business Media, Meghan helps promote Originator Connect Network events, several mortgage industry publications, The Mortgage Women Leadership Council and focuses first and foremost on social media presence and engagement.
Julia Lyon
Social Media Marketing Coordinator
RCN Capital
Julia Lyon is the Social Media Marketing Coordinator at RCN Capital, a leading private lender for real estate investors nationwide. In her role, Julia creates and manages engaging content across all social media platforms. Her focus revolves around filming, editing, and distributing engaging video content, with a healthy balance of graphic and photo content. She works closely with the RCN Capital marketing and graphics teams to elevate RCN's brand through social media, showcasing RCN as a credible, reliable, and exciting force in private lending.
LaDonna Lockard
Chief Executive Officer
Maximum Acceleration
LaDonna has worked in and around the mortgage industry for over two decades. She has held licenses in title, property and casualty insurance, and real estate. Ultimately, she found her calling in mortgage education, dedicating 12 years to the field. Her vast industry knowledge serves as inspiration for connecting with others in the mortgage world. LaDonna is passionate about bringing people together and finding practical applications to mortgage education. You will often see her at networking events as she thrives on forming evergreen relationships with anyone that she can find commonality in.
Krystina Coffey
Multimedia Specialist
American Business Media
Krystina Coffey is a seasoned Creative Media Producer and Multimedia Specialist at American Business Media, bringing a wealth of expertise and creativity to her role. A proud U.S. Navy veteran with nine years of service, Krystina honed her skills in TV and radio broadcasting, photojournalism, and public affairs during her military career. At American Business Media, she crafts compelling multimedia content for prominent brands such as NMP Magazine, Originator Connect Network, and the Mortgage Women Leadership Council, leaving a lasting impact through her innovative storytelling and dynamic media production.
.png)